Seller Guide
Pricing Your Property
for Today's Market
The right price attracts buyers, creates interest and helps you achieve a better result.
Today's market is different. Price with today's buyers in mind.
Key Insights
Buyers buy in today's market — not the market from two weeks ago.
What your property is worth today depends on what buyers are willing to pay for this property, in its current condition, compared with the alternatives available right now.
Recent Sales
Show us where the market has been.
Today's Competition
Shows what buyers can choose right now.
Your Property Today
Condition, updates and presentation matter.
Market Direction
A changing market can affect today's value.
Market Value
What the evidence suggests.
Market value is an informed estimate based on recent sales of similar properties, current active listings and today's market conditions. It helps you set a reasonable price range.
Asking Price
The price you choose to enter the market with.
The asking price is part of your selling strategy. It should be aligned with market value and competitive with similar active listings to attract serious buyers.
Price to Compete
Buyers have options.
Your home competes with other properties available right now. Pricing in line with similar active listings helps your property stand out and attract more showings.
Overpricing Can Cost You
A higher price can backfire, especially in a declining market.
- Fewer showings and less interest
- Your listing may sit on the market
- Buyers move on to better-priced options
- Later price reductions may mean chasing the market down
- You cannot recreate your first day on the market
Sell Smarter
Get Expert Guidance on Pricing Your Property
Because you are our client, we can help you look at recent comparable sales, current competing properties, your property's condition and the current market direction.